Customer and Shopper Insights Director

7 days ago


City of Parramatta Council, Australia ENGINEERINGUK Full time
Job Responsibilities

The Customer and Shopper Insights Director will be responsible for driving category growth through integrated shopper, customer, and channel insights. This individual will develop and execute category growth platforms across various customers and channels, focusing on the Foods portfolio.

About the Role

  • Develop and translate customer and shopper insights into opportunities with Marketing and Customer Development (CD).
  • Partner with Customer Teams to ensure insights and category growth plans are executed with excellence.
  • Contribute to Innovation target setting and business cases.
  • Help develop Pricing and Promotional strategies for all customers.

Key Responsibilities

  • Generate analysis to support the S&OP process and own the forecast.
  • Deliver short-term (in-year) forecasts and optimize Trade and TTS investment.
  • Aid in allocating trade spend budget and tracking its usage.

Requirements

  • 3-4+ years of experience in FMCG, Retail, or agency, preferably with Customer facing and Category Development experience.
  • Strong Category or Customer experience with a proven track record.
  • Ability to analyze and use data to drive insights and decision-making.
  • Agility, Consumer Love, Bias for Action, Negotiation experience.


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