Media Strategy Specialist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $110,000
Job Description

We are seeking a skilled Media Manager to lead our multi-channel marketing strategy. As a key member of our team, you will be responsible for developing and implementing data-driven marketing initiatives across digital, display, social, performance marketing, search, and traditional media.

You will focus on market research, audience segmentation, and brand positioning to develop impactful multi-channel marketing strategies that drive business growth. This role is an exciting opportunity to work with various stakeholders, including data, technology, creative, strategy, and business management teams, to develop integrated marketing solutions.

We believe great marketing is built on data, insights, and strategic integration-not just execution. That's why we ensure that media planning, strategy, and analysis work seamlessly together, providing a cohesive approach from market research to campaign reporting.

Duties and Responsibilities
  • Develop and implement customer-centric marketing strategies using data-driven insights to inform audience targeting and segmentation.
  • Support the media director in responding to client briefs, conducting market research, and identifying marketing opportunities.
  • Provide strategic recommendations on brand positioning, market trends, and audience insights to maximise campaign effectiveness.
  • Collaborate with internal teams to develop integrated marketing solutions.
  • Use analytical skills to assess campaign effectiveness and transform media performance data into strategic insights that guide future planning.
  • Work closely with clients to educate them on marketing strategy and audience behaviour, ensuring their campaigns align with business objectives.
Requirements and Qualifications
  • Experience in multi-channel marketing strategy, audience segmentation, and brand positioning.
  • Ability to translate consumer insights and data analysis into actionable marketing strategies.
  • Understanding of how to craft insight-driven campaign plans that align with market trends and consumer behaviour.
  • Strong knowledge of performance metrics and KPIs, ensuring that marketing efforts are aligned with broader business objectives.
  • Ability to present insights and recommendations effectively to clients, internal stakeholders, and creative teams.
  • Passion for understanding audiences and leveraging research to develop compelling brand strategies.
What We Offer
  • Opportunity to work with a leading advertising agency.
  • Competitive salary and benefits package.
  • Professional development opportunities through training and mentorship.
  • Dynamic and collaborative work environment.
  • Flexible working hours and remote work options.

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