Media Strategy Specialist

Job Title: Strategic Growth Specialist

We believe there's always a better way to drive results. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology.

The key to our success is globally consistent innovation. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands achieve business outcomes.

Fostering a culture of diversity and inclusion is crucial to our mission.

The Role

This is an opportunity to develop a career as a media strategist who relentlessly seeks insights from culture, economy, people, behavior, and connections to inspire media strategies.

Our focus sits firmly within evidence-based planning that translates to real business outcomes.

A sound theoretical understanding of established marketing principles is also essential.

Data drives our work, delivering creativity is the goal.

Our unifying philosophy is Positive Provocation, we believe there's always a better way to grow, and we provoke growth through real-time understanding of consumer brand decisions.

You'll work with cross-functional teams to offer higher-end strategic thinking to clients.

Additionally, you'll work hard to ensure your great insights are linked through channel planning, connecting deeply with the investment team.

And you'll simplify the complex to bring clarity of thought and action for all to understand.

Key Relationships:

- The essential relationship is with Directors and Client Leaders.

- Clients - predominantly Marketing and Brand Managers.

- Your client's creative agency Strategists and Planners.

- Directors and managers of various departments.

- Key media and technology vendors, particularly their strategists.

On any given day, you might:

- Conduct market research on media consumption patterns for different markets and audiences.

- Take high-level communications tasks and identify how a brand should behave differently.

- Concept and develop culturally-relevant connection ideas that live in media environments.

- Help write go-to-market strategies for the launch of communication campaigns utilizing various channels, targeting tactics, partners, and data providers.

- Build out a connections framework for a category across all levels of a decision journey.

- Mine client, purchase journey, and consumer data to uncover insights and inform decision-making.

- Help prepare and deliver presentations to clients with your media findings and recommendations.

- Aid in educating clients and internal stakeholders on media innovation trends and potential.

The Ideal Person:

- A motivated and passionate media professional who strives to understand 'why'.

- Able to get things done, knows how to organize yourself and others.

- Can strike up conversation with clients and media and talk the talk.

- Knows how to turn data and insights into a story.

- Can see communications trends and solutions clearly.

- Understands how tools and technology can help tell a story.

- Keeps ahead of the industry news, knows what's new and shiny in market.

You Bring:

- The ability to work with data to develop insights and recommendations for clients.

- A collaborative attitude and approach to solving problems.

- A constant curiosity to challenge the status quo.

About Our Organization:

We take pride in being a group built on a set of core values that extend to every aspect of our operation.

We are committed to providing an empowering workplace that offers opportunities to learn, succeed, and grow.

We do this through our dedicated training team who tailor our programs for every level of employee in every discipline across the organization.

We embrace workplace diversity, allowing employees to bring different ideas and solutions to the workplace.