Digital Retail Media Specialist

1 week ago

Melbourne, Victoria, Australia beBeeRetail Full time $120,000 - $140,000
Job Overview

Online Trade Activation Manager Job Description

We are seeking an experienced professional to lead the planning, development, and execution of online retail media for our Professional Products Division across omni-channel retail clients.

This role involves spearheading online trade marketing and retail media for key accounts, including campaign and asset execution in collaboration with the Category & Activation Business Manager. Key responsibilities include driving best practices for product and brand page implementation, actively participating in retailer execution workflows, and providing expert recommendations for annual budget allocation and diligent tracking of retail media budgets.

The successful candidate will oversee the execution process for online retail media assets, product pages, and brand pages, collaborating closely with agencies, brands, and clients. They will ensure all assets align with brand guidelines, industry best practices, and client requirements.

Key Responsibilities:

  • Lead the planning, development, and execution of online retail media for Professional Products Division's brands across omni-channel retail clients.
  • Spearhead online trade marketing and retail media for key accounts, including campaign and asset execution in collaboration with the Category & Activation Business Manager.
  • Drive best practices for product and brand page implementation.
  • Actively participate in retailer execution WIPs with client activation leads.
  • Provide expert recommendations for annual and in-year budget allocation and ensure diligent tracking and monthly measurement of retail media budgets.
  • Oversee the execution process for online retail media assets, product pages, and brand pages, collaborating closely with agencies, brands, and clients.
  • Ensure all assets align with brand guidelines, industry best practices, and client requirements.

Requirements:

  • In-depth knowledge of retail media channels and design with a strong understanding of the digital landscape.
  • Excellent interpersonal skills with the ability to collaborate and influence diverse stakeholders.
  • A strategic mindset grounded in data analysis to inform future recommendations and decisions.
  • Proven ability to manage complex projects effectively.

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