Strategic Growth Manager

1 week ago

Chippendale, New South Wales, Australia HelloFresh Full time
About the Role

This is a Growth Strategy Lead (Mealkits) position at HelloFresh, a leading company in AU, where you will be part of an amazing team that is continuing to grow rapidly.

As a Growth Strategy Lead for our Mealkit Brands, you will be responsible for driving new customer growth and profitability by ideating, sizing, prioritising and executing a broad range of initiatives. You will blend opportunities unique to ANZ with best practices shared by our global headquarters.

Key Responsibilities
  • Own the strategy and roadmap for profitable growth of new customers.
  • Identify, test and roll out creative and innovative opportunities, such as new customer segments to target, new creative types to test and landing page optimisation.
  • Review and report on key business metrics relating to new customers, deep dive into impactful trends and gaps to target and identify actions to take.
  • Drive the annual and quarterly marketing budgeting process to output ambitious yet realistic conversion, spend and ROI targets.
  • Incorporate creative and messaging aligned with quarterly brand themes into channel activity.
  • Meet regularly with teams and stakeholders to get visibility on upcoming initiatives and ensure they are designed to maximise the commercial benefits from new customers.
  • Maintain artefacts to ensure clarity within the broader business on all activity and processes related to new customers.
  • Champion our mealkit brands with business stakeholders.
Requirements
  • 6+ years of professional experience in top tier management consulting or growth marketing (direct to consumer preferred) or corporate/business unit strategy.
  • 1+ years of people management experience.
  • Demonstrated ability to guide, coach and motivate direct reports towards business objectives.
  • Bachelor or Masters degree in business, finance or STEM discipline.
  • Experience in financial/operational modelling and strong analytical skills.
  • Demonstrated ability to build strong rapport with multiple stakeholder groups and influence relevant teams into directing time and effort towards initiatives.
  • Experience in managing projects end to end to ensure initiatives are launched in a timely and error-free way.
  • Comprehensive understanding and use of Google sheets/Excel functions and Powerpoint/Google Slides.
  • Strong alignment to HelloFresh cultural values - a proactive and ambitious problem solver who builds strong relationships with stakeholders in an egoless and empathetic way.

If you don't think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile.

Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like HelloFresh.

Applying here is the first step in the hiring process for this role at HelloFresh.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.

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