Product Planning and Market Intelligence Specialist

3 days ago

Sydney, New South Wales, Australia beBeeProductPlanning Full time $100,000 - $120,000
Product Planning and Market Intelligence Role

We are seeking a seasoned Product Planning & Market Intelligence Specialist to spearhead our product development initiatives. This key role will be at the forefront of coordinating efforts, analysing market trends, and driving business growth.

Main Responsibilities:
  1. Product Planning Coordination: Collaborate with cross-functional teams to support short-, mid- and long-term product, pricing and specification development initiatives, ensuring alignment with overall business strategy.
  2. Product Launch Readiness: Contribute to launch preparation activities, working closely with Sales, PR & Marketing, and Training teams to guarantee successful product introductions.
  3. Product Lifecycle Management: Monitor and analyse product performance across different stages of the life cycle, recommending improvements or end-of-life strategies to optimise portfolio performance.
  4. Market Intelligence and Insights: Continuously monitor automotive industry trends, market share, customer preferences, and emerging technologies to identify opportunities and mitigate risks.
  5. Competitor Analysis and Benchmarking: Conduct in-depth competitor analysis to inform strategic planning and positioning, providing actionable insights to enhance product offerings, campaigns and incentives.
  6. Product Planning and Market Intelligence Reporting: Develop and deliver clear, concise monthly reports on product performance, market trends, and competitor intelligence to key stakeholders.

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