Digital Marketing Expert

We are seeking an experienced Digital Marketing Specialist to join our team. This key role will be responsible for developing and executing digital marketing strategies that drive awareness, traffic, and conversions.

The successful candidate will have a strong focus on SEO, social media, content creation, and paid advertising. They will be responsible for promoting our services, educating audiences about Korean skincare treatments, and engaging with current and prospective clients across digital platforms.

Key Responsibilities:

• Develop and execute online marketing strategies to boost our brand presence, with a focus on driving leads and conversions for our skincare services and treatments.
• Curate and post high-quality, engaging content on Instagram and other platforms. Showcase our expertise in Korean skincare, client results, and clinic life through organic and paid content.
• Optimise our website and local listings to ensure we rank highly for relevant keywords. Focus on improving organic search visibility and conversion rates.
• Manage and optimise paid campaigns across Instagram and other platforms, focusing on local targeting to attract new clients and retain existing ones.
• Develop and implement content strategies, including blog posts, videos, and educational resources, showcasing the benefits of Korean skincare and our unique treatments.
• Create interactive, educational content (e.g., skincare tips, procedure explanations, client success stories) to engage and nurture relationships with our audience.
• Use social media insights, paid ad metrics and other tools to track, measure, and report on campaign performance, adjusting strategies to meet objectives.
• Manage online reviews and client feedback, ensuring that our reputation remains positive and reflective of our position as a leading authority in Korean skincare and cosmetic treatments across Australia.

Qualifications

• 2+ years of experience in digital marketing, with a strong focus on SEO, social media, content creation, and paid ads.
• Proven success in beauty, skincare, or related industries is highly preferred. Experience in Korean beauty or cosmetic treatments is a plus.
• In-depth knowledge of SEO strategies, Google Ads, Instagram Ads, and social media marketing tools.
• Excellent communication skills, both written and verbal, with the ability to craft compelling content that resonates with clients.
• A creative mindset and ability to generate innovative ideas for social media content and campaigns.
• Strong analytical skills and the ability to measure campaign performance and ROI using tools like Google Analytics and social media insights.
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus, especially for creating engaging visuals and videos.

• Industry Leader: Join a top Korean skincare clinic and be part of a leading brand in the beauty and wellness industry.
• Creative Impact: You'll have the freedom to shape our digital presence and see the direct impact of your marketing efforts on business growth.
• Growth & Development: We believe in investing in our team's professional development. Opportunities for career advancement as we continue to grow.
• Flexible Work Environment: Hybrid working options available to promote work-life balance.
• Competitive Compensation: Attractive salary, bonus structure, and benefits package, including discounts on treatments for staff and family.

Are you ready to make your mark as a Digital Marketing Specialist at Australia's leading Korean skincare clinic? Submit your resume, portfolio (if applicable), and a cover letter explaining why you're the perfect fit for this role.