Marketing Innovator

2 days ago

Gold Coast, Queensland, Australia beBeeCreativity Full time $122,444 - $144,430
Performance Marketing Lead">

As a Performance Marketing Lead, you will oversee the development of creative briefs for paid campaigns, ensuring they are aligned with product priorities, marketing strategy, and campaign objectives.

You will collaborate with brand and product teams to align creative direction, provide performance context and insights to inform creative development, and track progress of briefs through to delivery.

The ideal candidate will have 4+ years' experience in a performance marketing role with a focus on creative testing and optimisation, hands-on experience with paid media platforms, strong analytical skills, high attention to detail, and proficiency in marketing analytics and reporting tools.

Responsibilities include:

  • Developing clear and structured creative briefs for paid campaigns.
  • Ensuring briefs link directly to product priorities, marketing strategy, and campaign objectives.
  • Collaborating with brand and product teams to align creative direction.
  • Providing performance context and insights to inform creative development.
  • Tracking progress of briefs through to delivery.

Additionally, the successful candidate will:

  • Plan and prioritise creative tests across paid social channels.
  • Oversee the end-to-end creative testing process with agency partners, coordinating briefs, approving setups, monitoring launches, and tracking performance.
  • Analyse results, identifying high-performing creative variations.
  • Share insights with the creative team to refine future outputs.
  • Report regularly on test outcomes and optimisation opportunities.

Benefits of this role include:

  • A hybrid work model.
  • A short-term incentive program.
  • Parental leave package.
  • Well-considered travel and expenses policy.
  • State-of-the-art gym facilities.
  • Competitive staff discounts.
  • Exciting team events and initiatives.

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