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Senior Advertising Strategist

3 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $100,000

About the Position:

We're seeking a seasoned paid marketing expert to lead our advertising campaigns. This individual must have extensive experience managing large-scale paid ad initiatives with proven results.

This role is ideal for someone who thrives in fast-paced environments, is data-driven, and can independently strategize, execute, and optimize campaigns to drive significant business growth.

Key Responsibilities:

  • Develop, execute, and optimize high-budget campaigns across various platforms.
  • Manage advertising budgets effectively, ensuring maximum ROI and scaling campaigns efficiently.
  • Conduct deep analysis of campaign performance and generate actionable insights.
  • Implement A/B testing strategies and optimize creatives, copy, and landing pages for better conversions.
  • Maintain strong knowledge of advertising bidding strategies, audience targeting, and attribution models.
  • Manage full-funnel advertising strategies from awareness to conversion.
  • Provide clear reporting on campaign performance, KPIs, and ROAS to leadership.
  • Stay updated with industry trends, algorithm changes, and best practices on various advertising platforms.
  • Collaborate with internal teams (design, content, web) to align campaign messaging and creative assets.

Requirements:

  • Minimum 5 years of hands-on experience managing paid advertising campaigns.
  • Demonstrated experience managing ad spends of $200,000+ per month.
  • Strong expertise in bid strategy optimization, remarketing, audience segmentation, and conversion tracking.
  • Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, and campaign tracking software.
  • Strong analytical skills — ability to work with large data sets, identify trends, and implement optimizations.
  • Solid understanding of funnel marketing, customer journey mapping, and attribution modeling.
  • Experience in lead generation-focused campaigns is highly desirable.
  • Ability to work independently and manage campaigns end-to-end without heavy supervision.
  • Excellent communication and reporting skills.

Preferred Qualifications:

  • Advertising certification (Google Ads, Facebook Ads).
  • Experience with other paid platforms like LinkedIn Ads, Bing Ads is a plus.
  • Experience with service-based industries particularly IT Support is an advantage.

Benefits:

This position offers a competitive salary, opportunities for professional growth, and a dynamic work environment.

Why Apply:

If you're a driven and experienced advertising professional looking for a new challenge, we encourage you to apply. We look forward to hearing from you.