Paid Advertising Strategist

3 days ago

Melbourne, Victoria, Australia beBeeSpecialist Full time $90,000 - $100,000

Job Summary:

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We are seeking an experienced Senior Paid Marketing Specialist with a proven track record in managing large-scale paid advertising campaigns.

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This is a position ideal for someone who thrives in a fast-paced environment, is data-driven, and can independently strategize, execute, and optimize campaigns to drive significant business growth.

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Key Responsibilities:

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  • Develop, execute, and optimize high-budget campaigns across Google Ads (Search, Display, YouTube) and Facebook and Instagram Ads (Meta platform).">
  • Manage advertising budgets, ensuring maximum ROI and scaling campaigns effectively.">
  • Conduct deep analysis of campaign performance and generate actionable insights.">
  • Implement A/B testing strategies and optimize creatives, copy, and landing pages for better conversions.">
  • Maintain strong knowledge of Google Ads bidding strategies, audience targeting, and attribution models.">
  • Manage full-funnel advertising strategies from awareness to conversion.">
  • Provide clear reporting on campaign performance, KPIs, and ROAS to leadership.">
  • Stay updated with industry trends, algorithm changes, and best practices on Google and Facebook advertising platforms.">
  • Collaborate with internal teams to align campaign messaging and creative assets.">
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About the Role:

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In this role, you will have the opportunity to work on high-profile campaigns, develop your skills, and contribute to the success of our organization.

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What We Offer:

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A dynamic work environment, opportunities for professional growth, and a competitive compensation package.

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