Fashion and Content Creation Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeCreative Full time $90,000 - $110,000
Job Description

We are seeking a visionary Creative Director to lead the creative direction of our brand. You will be responsible for overseeing the development of innovative campaigns and product launches that capture the essence of our brand's identity.

As Creative Director, you will work closely with our marketing and product teams to ensure seamless execution of campaigns and product launches. Your expertise in creative direction, content creation, and art direction will enable you to drive the creative process end-to-end, from concept to execution.

  • Lead and manage the creative process for product shoots, campaigns, and launches, ensuring deadlines are met in a fast-paced environment.
  • Provide creative and art direction across imagery, graphics, and campaign visuals, ensuring consistent alignment with brand identity.
  • Develop bold, trend-driven concepts to life and develop innovative ideas for product launches, tiered campaigns, and promotions.
  • Balance creative vision with commercial objectives, making data-driven decisions on what visuals will perform and resonate best.
Key Responsibilities
  1. Direct and shoot campaigns in Australia and overseas, ensuring top-quality execution and brand consistency.
  2. Capture feed-worthy content using iPhone and digi-cam, with a sharp eye for detail and aesthetics that feel real, current, and scroll-stopping.
  3. Collaborate with the wider creative, marketing, and product teams to project-manage launches and campaigns.
  4. Stay ahead of social trends, pop culture, and industry movements to keep the brand at the forefront of new and fresh creative ideas.
RequirementsEssential Skills and Qualifications
  • Proven experience in creative direction, content creation, and art direction (preferably within the fashion industry).
  • A portfolio that demonstrates styling skills, strong visual aesthetics, and innovative campaign ideas.
  • Hands-on experience with shoots, styling, and content creation (local + international).
  • A strong eye for iPhone and digi-cam photography, able to create imagery that feels organic, authentic, and social-first.
  • Deep knowledge of social-first creative - what works, what doesn't, and what's next.
Preferred Qualifications
  • Exceptional leadership and project management skills, with the ability to work cross-functionally.
  • Passionate about fashion, storytelling, pushing creative boundaries, and creating moments that go viral.
  • The ability to thrive in a fast-paced, high-energy environment where no two days look the same.
  • Experience using Adobe Creative Suite (in particular Photoshop + Lightroom) and editing apps/tools.
  • Strong creative copywriting skills with an awareness of trending social language.
Benefits
  • Onsite gym + weekly Pilates.
  • Generous monthly clothing allowance + ongoing discounts.
  • Fun events throughout the year.

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