Market Strategist

1 week ago

Chatswood, Australia beBeeMarketing Full time
Brand Manager Opportunity

At Menarini Australia, we're committed to empowering healthier and happier living by advancing healthcare through our diverse therapeutic portfolio. As a family-owned company, we focus on long-term performance through product quality and safety.

Key Responsibilities:

  • Drive brand strategy: Develop and execute a compelling brand vision and strategic marketing plan, leveraging deep customer and market insights to secure a competitive advantage.
  • Own commercial performance: Take full ownership of the brand P&L, driving top and bottom-line growth through meticulous financial planning, demand forecasting, and budget management.
  • Execute with excellence: Manage the creation and execution of integrated marketing campaigns, including digital, managing creative and media agencies to deliver impactful results.
  • Measure and optimise for success: Establish and rigorously track brand KPIs and sales targets, leveraging data-driven insights to guide strategy and ensure performance goals are met.
  • Champion cross-functional collaboration: Foster powerful partnerships with Sales, Supply, Medical, and Regulatory teams, as well as regional counterparts and third-party manufacturers, to drive local success.
  • Ensure compliance and operational success: Contribute to daily marketing operations and ensure all activities adhere to industry and company compliance standards.

Qualifications and Skills:

  • Strategic thinking skills and ability to convert analysis into insights, sustainable strategies, and actionable plans to deliver short, medium, and long-term goals.
  • A track record in marketing with minimum 2 years in product management with Rx experience.
  • In-depth understanding of HCP behaviours, attitudes, and preferences within the specialty/hospital channel.
  • Experience with omnichannel engagement models.
  • Bachelor degree or higher in Marketing, Business, or relevant degree.

Benefits:

We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're a self-motivated individual with a passion for marketing and healthcare, apply now with your resume and cover letter outlining your relevant experience and why you'd be a great fit for this role.

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