Chief Marketing Strategist

7 days ago

Chatswood, Australia beBeeMarketing Full time $100,000 - $120,000
Marketing Leader

We are seeking an experienced Marketing Manager to lead end-to-end marketing campaigns for premium conference & exhibition events.

This role involves leading the development and execution of innovative, data-driven marketing strategies for a portfolio of B2B trade events, driving attendee engagement, exhibitor success, and revenue growth. You will work cross-functionally with internal teams and external stakeholders, managing targeted campaigns and adapting tactics weekly throughout a cycle to meet performance goals.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies across both events to drive attendance, exhibitor ROI, and brand reach
  • Lead and inspire a team of marketing executives and creative resources to deliver campaign success
  • Act as the brand guardian, ensuring consistency across all touchpoints
  • Oversee all campaign elements — digital, social, content, PR, advertising, and media — to build industry presence
  • Drive content strategy by creating and curating compelling material that resonates with target audiences
  • Utilise websites and digital platforms to grow loyal, engaged communities and drive event conversions
  • Build strong relationships with external partners, including PR agencies, media, and industry associations
  • Manage and report on marketing budgets and campaign ROI
Requirements
  • Proven experience in a similar marketing role, preferably within the events or exhibitions industry
  • Strong expertise in campaign management, digital marketing, and content strategy
  • Excellent analytical and project management skills with the ability to juggle multiple timelines
  • Data-driven mindset with a focus on ROI and continual improvement
  • Exceptional stakeholder management, communication, and collaboration skills

Our organisation promotes a healthy work/life balance and offers appealing working prospects with numerous wellbeing initiatives, paid parental leave, and volunteering leave. We will help you meet your immediate responsibilities and long-term goals.

Benefits
  • Discounted health plan rate and optical assistance
  • Life assurance and income protection
  • Option to buy additional annual leave days
  • Employee assistance program
  • Flexible working arrangements
  • Access to learning and development resources

Ready to take your marketing leadership to the next level? Apply now and play a key role in shaping the success of our business.

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