Programmatic Media Specialist
1 week ago
TPG Telecom is dedicated to creating a better future for Australians through meaningful relationships. As our valued Programmatic Specialist, you will play a crucial role in ensuring the success of our programmatic advertising strategy.
Your Opportunity:We are looking for an experienced campaign manager to join our team and lead the end-to-end campaign activation process. This includes trafficking creative tags, trackers, and floodlight configuration, as well as setting up DSP campaigns and performing QA checks.
You will also be responsible for regular campaign optimisation and insights reporting, refinement of campaign strategies, measurement, and attribution, as well as carrying out test and learn opportunities.
What You'll Bring:- 2+ years of experience in programmatic advertising and campaign management
- A proven track record of developing effective campaigns that drive tangible business outcomes
- Strong understanding of various programmatic channels across the funnel
- Ability to understand where automation platforms and measurement tools can be brought into the mix to deliver ROI against smarter solutions
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