Performance Media Specialist

6 days ago


Sydney, New South Wales, Australia Cashrewards Full time
Cashrewards: Driving Business Growth through Performance Marketing

We are seeking an experienced Performance Media Specialist to lead user acquisition and retention efforts across key digital channels—Google Suite, Programmatic, and Social—with experience in additional channels being a plus.

Your Key Responsibilities
  • Oversee insight, planning, and output across marketing platforms to define and deliver best-in-class approaches for Performance Media.
  • Proven success scaling user acquisition and retention efforts.
  • Demonstrated experience implementing and managing large-scale campaigns.
  • Subject matter expertise in one or more of the following channels: DV360, Search (Google, Bing), Programmatic, Social (Meta, TikTok, Snap), Influencers, Apple Search Ads, and Affiliates.
  • Proficient with marketing analytics tools (GA4, MMP) and data visualization tools (Google Data Studio, PowerBI).
About the Role

You will be responsible for managing multi-channel campaigns from end-to-end across one or more of the following platforms: Search, Programmatic, Social, Influencers, Affiliates, Publishers, and App Store.

Requirements
  • Develop prioritized channel roadmaps and conduct ongoing experiments to deliver continuous improvement.
  • Demonstrate the effectiveness and value of digital marketing campaigns through in-depth analysis, reporting, and presentations.
  • Brief in-house creative teams to design high-quality creative, content, and landing pages to support growth marketing campaigns.
  • Collaborate with the wider marketing team to develop innovative marketing campaigns, retail events, and custom solutions for merchant partners.

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