Programmatic Campaign Specialist

4 days ago

Sydney, New South Wales, Australia Fulcrum Full time

About Fulcrum

Fulcrum is a cutting-edge creative media agency dedicated to delivering innovative solutions for our clients. Our unique approach to finding different and better ways of solving challenges is driven by Unconventional Intelligence (UI).

We are looking for a highly skilled Performance Manager to join our team, responsible for driving best-in-class programmatic and paid search strategies for our clients. As a key member of our Performance Team, you will be responsible for managing campaigns across Display, Video, Audio, Outdoor, and Search, ensuring efficiency, accuracy, and continuous optimization.

Your Key Responsibilities:

  • Design and execute programmatic and paid search campaigns, leveraging data and market trends to improve campaign effectiveness.
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to achieve client KPIs.
  • Collaborate with cross-functional teams to develop and implement digital media recommendations, driving business outcomes and enhancing client satisfaction.
  • Support junior team members, helping them develop technical expertise in digital media buying.
  • Ensure best practices in campaign implementation, troubleshooting discrepancies, and quality-assuring execution.
  • Manage ad operations, including trafficking, tagging, and reporting accuracy.

Requirements:

  • 2-3+ years of experience in programmatic and/or paid search media buying.
  • Proficiency in DV360, CM360, Yahoo DSP, Google Ads, and Microsoft Ads.
  • Excellent analytical and problem-solving skills, with attention to detail and ability to work under pressure.
  • Collaboration skills across teams and strategic mindset in performance marketing.
  • Strong negotiation skills to secure the best possible campaign rates.
  • Eager to stay ahead of industry trends and contribute thought leadership to the team.

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