Digital Content Visionary

2 weeks ago

Melbourne, Victoria, Australia beBeeContent Full time $120,000 - $150,000

Be a Strategic Leader in Digital Content Creation

Join an esteemed team of professionals shaping public opinion and delivering meaningful change. Our agency is dedicated to navigating complexity, strengthening communities, and driving Australia's transition to a cleaner economy.

We operate in the fast-moving attention economy, blending insight and creativity to ensure our clients' messages cut through and inspire action. As a Senior Digital Content Strategy Lead, you will be responsible for leading the development and execution of digital content strategies for high-profile projects across various sectors.

Key Responsibilities
  • Develop and execute comprehensive digital content strategies that align with client objectives and brand voice.
  • Oversee the production of high-quality digital content, from concept to delivery, ensuring it meets client expectations.
  • Lead and manage a high-performing digital content team, fostering creativity, innovation, and accountability.
  • Work closely with media, public affairs, and creative teams to integrate digital content into broader campaign strategies.
  • Collaborate with external stakeholders to produce authentic, on-location storytelling featuring real people and experiences.
  • Stay up-to-date with emerging digital trends, channels, and best practices, ensuring our work remains cutting-edge.
Required Skills
  • Proven experience in leading digital content strategy at a senior level within an agency or major brand.
  • Demonstrated ability to deliver measurable reach, engagement, and impact through digital campaigns.
  • Strong understanding of media, public awareness campaigns, and issues shaping public opinion in Australia.
  • Expertise in key sectors where our agency operates — health, housing, care economy, stronger communities/social infrastructure, cyber security, women's economic empowerment, environment, sustainability, and renewables.
  • Advanced knowledge of digital platforms, content formats, and audience targeting strategies.
  • Experience managing creative teams and external production partners.
  • Exceptional storytelling, copywriting, and editing skills across multiple channels.
  • Data literacy, with the ability to translate analytics into actionable insights.

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