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Digital Content Specialist
2 weeks ago
We are seeking an experienced professional to lead the planning and creation of digital content and campaigns across key online platforms.
The successful candidate will oversee the development and execution of digital content plans aligned with brand strategy and performance metrics.
This includes managing paid, earned, and owned content across websites, email, and social media.
- Develop and execute digital content strategies that drive engagement and deliver on key business objectives.
- Deliver best-in-class content across websites, email, and social media for Retail (B2C) and Foodservice (B2B) brands.
- Inspire creative content ideation and manage production of photography, video, motion graphics, and email copy.
The ideal candidate will bring expertise in digital campaign execution, performance marketing, and content analytics to drive results and achieve business goals.
Key Responsibilities:
- Manage the brand presence across social platforms using tools like LinkedIn, YouTube, and Hootsuite.
- Assist with the execution of paid campaigns across Meta, Google, and email platforms.
- Monitor and report on campaign performance using analytics tools and refine strategies based on insights.
Requirements:
- A Bachelor's Degree, ideally in Communications or Marketing.
- Experience using online platforms, content formats, and digital tools such as Canva.
- Familiarity with email marketing and platforms like Pardot.