Digital Performance Catalyst
2 weeks ago
iProspect is a digital-first end-to-end media agency with a unique mix of media strategy and storytelling, combined with digital expertise and audience knowledge. This defines the new territory of performance-driven brand building.
The agency delivers human-centric solutions to accelerate growth for iconic brands, leveraging a network of 8,000+ media and performance specialists in 93 global markets.
Data in marketing and advertising communications is changing rapidly, as is the technology used to leverage it. Clients need help designing and implementing analytical solutions to ensure effective media investment and optimization.
A new role has been created for Media Effectiveness Manager, joining a specialty-built team partnering with a global client.
In this exciting role, you will be hands-on with tools and growing opportunities in the data, digital, and measurement space.
The Role- Deliver insights and recommendations to the media team by working within key client data.
- Translate client challenges into clear digital maturity models, roadmaps, and strategies.
- Provide regular thought leadership, insights, and recommendations for best practice analytics and performance optimization to senior leadership.
- Drive Media Mix Modeling (MMM) with the client's own global tool, finding optimal ways to utilize it.
- Partner with the client's Measurement team to develop appropriate data and analytics setup and frameworks for successful projects.
- Consult on best practice processes to collect and ingest required data for Media Optimizations, Data Visualization, Reporting, and Measurement.
- Strong understanding of media planning and buying essentials, Performance Media, and data & analytics.
- Experience in data & analytics technology and platforms.
- Experience applying analytics to paid media, the Google Marketing Stack, and other third-party measurement, adserver & bid management solutions and audience segmentation.
- Experience building executive-level insights packs and dashboards that inform business and budgeting decisions.
- Background in and broad knowledge of technology from applications to infrastructure.
- Experience building quality industry and category-level insights that support strategy creation.
- The opportunity to work on a high-achieving team with a global client.
- Real flexibility to work when and where you feel most productive.
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change.
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way.
- Career Development and Learning & Development opportunities, including access to our global online dentsu University.
Our diverse and inclusive culture enables employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation, which generates better outcomes for our people, partners, and communities.
We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.
If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.
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