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Senior Digital Marketing Transformation Specialist

2 weeks ago

Brisbane, Queensland, Australia beBeeTransformation Full time $120,000 - $140,000

Marketing Transformation Specialist

As a Marketing Transformation Specialist, you'll be at the forefront of our marketing efforts, leading the development and optimization of paid online advertising campaigns across platforms like LinkedIn and Google Ads. Your expertise will help us build and segment audiences, enhancing visibility and conversion rates through targeted site management.

  • Paid Online Advertising: Craft and manage strategic campaigns to maximize our reach and impact.
  • Site Management: Ensure every page is optimized for key goals, whether it's boosting visibility or enhancing conversions.
  • SEO and Testing: Execute both technical and on-page SEO, alongside A/B and multivariate testing to optimize results.
  • Lead Nurturing and CRM: Develop campaigns to convert traffic into qualified sales leads and maintain our online presence.

Responsibilities include:

  • Managing paid advertising including LinkedIn and Google Ads, and assisting with Performance Max and Demand Gen campaigns.
    • Segmenting and building audiences
    • Managing our websites and ensuring all pages are optimized to meet relevant goals, such as visibility and conversion.
    • SEO of our websites, covering both technical and on-page SEO.
    • A/B testing and multivariate testing within campaigns to ensure the best results are reached.
    • Management and optimization of our online profiles.
    • Creation and management of lead nurturing campaigns to convert web traffic to Sales Qualified Leads.
    • Analysis of the performance of our websites, paid ad campaigns, and other initiatives, and creation of reports to share insights.
    • Presentation of insights to our team and leadership.

Our company values flexibility, impact, supportive teamwork, career growth, and a supportive environment, making us an ideal employer for those seeking professional fulfillment.

First Focus welcomes applications from Neurodiverse candidates and offers flexible options to showcase their skills.

Ready to take your marketing career to the next level? Explore more about our company culture by visiting our website.