Performance Marketing Specialist

7 hours ago

Canberra, ACT, Australia beBeeMarketing Full time $90,000 - $120,000
Job Overview:

We seek a skilled Performance Marketing Specialist to drive conversions and revenue growth.

Key Responsibilities:
  • Develop data-driven PPC, SEO, and social media strategies to boost campaign performance.
  • Analyze campaign metrics using web analytics tools to inform optimization decisions.
  • Design and implement A/B testing and conversion rate optimization experiments to enhance campaign effectiveness.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Stay up-to-date with industry trends and best practices in performance marketing.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of experience in performance marketing.
  • Strong analytical skills and data-driven mindset.
  • Proficiency in web analytics tools (Google Analytics, SEMrush, etc.).
  • Experience with A/B testing and conversion rate optimization.
  • Excellent communication and collaboration skills.
  • Creative problem-solving abilities.
  • Ability to work in a fast-paced, dynamic environment.
  • Knowledge of marketing automation tools is beneficial.

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