Marketing Brand Manager

5 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $100,000 - $140,000

This role is responsible for driving the marketing of a global footwear brand across Australia and New Zealand. The position involves managing the ideation, development, and execution of the marketing strategy in both countries across all channels.

About the Role:

The successful candidate will work closely with senior marketing executives to execute a comprehensive marketing strategy that includes the development and delivery of localised brand presentations, creative guidance, and quality control of all creative materials.

Key Responsibilities:
  • Manage the ideation, development, and execution of the marketing strategy across digital and retail channels.
  • Provide creative guidance and direction for all content produced internally.
  • Create and deliver localised brand presentations for review by the parent company.
  • Ensure compliance and quality control of creative material to all brand elements including corporate and visual identity and brand value proposition.
  • Execute on the agreed global marketing strategy across digital and retail channels.
Performance Metrics:
  • Plan, manage, and post all social and influencer content in line with the marketing strategy.
  • Manage the localised brand Instagram & WeChat channel strategies.
  • Deliver on predetermined KPIs across Instagram & WeChat.
Visual Merchandising:
  • Execute VM in line with global brand directives to ensure consistent messaging across all stores.
  • Develop best practice in VM / POS for the brand in line with the global visual experience requirements.
  • Develop assets and activations for new store openings, product launches/callouts, and any adhoc requests.
Requirements:
  • 5+ years in a Marketing or related role.
  • Exposure in a previous global brand marketing position strongly considered.
  • Tertiary qualification in Marketing or related field a plus.

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