Brand Marketing Manager

About Anghami Inc:

Join the Team at Anghami Inc.

Anghami Inc. is home to two of the region's most dynamic digital entertainment platforms—Anghami and OSN+. Together, they've created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.

Founded in 2012, Anghami is the MENA region's leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform—it's a hub for innovation, offering diverse entertainment experiences.

In 2024, Anghami joined forces with OSN+, the region and go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.

At Anghami Inc., we're passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.

Be part of a team that shaping the future of entertainment in the MENA region and beyond.

About the Role:

The Brand Marketing Manager (KSA) will be responsible for initiating and executing local marketing initiatives in Saudi Arabia to drive brand awareness, customer engagement, and audience growth for OSN+ and Anghami. This is a hands-on role focused on bringing the brand to life through on-ground activations, localised campaigns, and partnerships, while ensuring alignment with the wider MENA brand strategy. The role requires close collaboration with regional and cross-functional teams, as well as external agencies and partners.

Key Responsibilities:

Local Marketing Planning and Execution:

• Lead the planning and implementation of all local marketing initiatives in KSA
• Deliver high impact campaigns that drive engagement with Saudi audiences
• Support regional campaigns with localized messaging and activation plans

On Ground Activations and Events

• Initiate and manage brand activations, events and brand partnerships in KSA
• Lead the student brand ambassador programme and community outreachinitiatives
• Ensure quality execution and a premium brand experience at every touchpoint

Digital and Social Support

• Collaborate with the social and digital teams to ensure KSA-specific content and messaging is reflected across platforms
• Identify relevant influencers and manage local partnerships to support campaigns

Agency Management

• Brief and manage local agencies for creative development and event execution
• Ensure deliverables are on time, on budget and on brand

Cross-Functional Collaboration

• Work closely with internal teams (brand, content, social, PR) to ensure alignment on campaign objectives and deliverables
• Provide regular updates on campaign performance, learnings and next steps

Local Insights and Opportunities

• Stay up to date on market trends, consumer behaviour and competitor activity in KSA
• Proactively suggest local initiatives that resonate with the Saudi audience

Qualifications and Experience

• Educations: Bachelor's degree in marketing, Business, or a related field (MBA or equivalent is a plus).
• Experience: 5 - 7 years of experience in marketing, with at least 3 years in a managerial role, preferably within KSA market
• Experience in the Entertainment, Media or digital sectors is preferred
• Strong track record of executing local marketing campaigns and managing activations
• Familiarity with local culture and consumers
• Experience working with agencies and cross-functional teams

Competencies:

• Excellent organizational and project management skills
• Strong communicator with fluency in Arabic and English
• Creative thinker with a can-do attitude and ability to thrive in a fast-paced environment
• High attention to detail and a passion for delivering impactful brand experiences