Digital Experience Advisor
2 weeks ago
We are seeking a Digital Experience Specialist to oversee the daily management of our website and customer app, ensuring a seamless and optimized customer experience that drives an increase in customer satisfaction and retention.
As a key member of our digital team, you will act as the central liaison between marketing and technology teams to ensure projects are executed on time, on brand, and meet business goals.
Key responsibilities include:
- Oversee the daily management of the website and customer app, ensuring they deliver excellent user experience and support marketing objectives.
- Manage in-house and outsourced digital platforms and tools to assist in platform development, new digital implementations, and reporting.
- Deliver end-to-end enhancements to digital platforms.
- Ensure all website and app content aligns with the brand, maintaining consistency in messaging and customer interactions across digital platforms.
- Use data-driven insights to measure and report on the effectiveness of the digital platforms.
- Use customer insights to refine the user journey, driving customer conversions and boosting retention.
About You
To be successful in this role, you will have:
- Relevant tertiary qualifications in Digital, Marketing, CX, or similar.
- A background in a similar role with experience in website management and digital platforms.
- Experience with content management systems.
- Experience in Google Analytics, Tag Manager, SEO, or other related tools.
- UX experience ideal, as would experience in Adobe or a design tool.
- Experience in data analytics and reporting.
- Strong attention to detail and a creative mindset.
- Strong oral and written communication skills to work effectively with technical and business stakeholders.
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