Director of Performance Marketing

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $230,000 - $260,000
Job Summary

This role involves overseeing the development and implementation of comprehensive marketing attribution models to accurately measure campaign effectiveness across all channels and touchpoints.

  • Lead a team in analysing marketing performance data to identify trends, optimise campaign efficiency, and provide actionable insights on what drives results versus underperforming initiatives.
  • Design and maintain marketing dashboards and reporting systems that provide real-time visibility into campaign performance, lead quality, revenue attribution, and customer lifecycle metrics.
Requirements

A bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field is required.

  • Minimum 10 years of experience in marketing analytics, operations, or related analytical roles with extensive experience in B2B marketing environments.
  • Proven ability to build and manage high-performing teams with excellent communication and presentation skills.
About This Opportunity

This position offers an exciting opportunity to join our organisation and contribute to driving strategic decision-making through data-driven insights.

  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field.
  • Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles.
  • Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges.
  • Excellent communication and presentation skills with experience presenting to C-level executives.

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