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Performance Marketing Director

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $140,000 - $160,000

Job Title: Senior Performance Marketing Manager

Key Role Summary:

This leadership position oversees the development and execution of paid digital strategies to drive traffic, conversion, and ROI across search, social, and affiliate channels.

Main Responsibilities:
  • Develop full-funnel digital marketing strategies for paid search, paid social, and affiliate marketing campaigns.
  • Manage daily campaign performance using platforms such as Google Ads, Meta Ads Manager, and TikTok Ads.
  • Analyze key performance indicators (KPIs), return on ad spend (ROAS), and customer acquisition metrics; deliver insightful reports.
  • Oversee budget allocation, forecasting, and spend optimization to maximize performance.
  • Lead a team of digital marketers, setting clear goals and promoting continuous learning and professional development.
  • Collaborate with cross-functional teams and external vendors to design and execute high-impact campaigns.