Fashion E-commerce Professional

Job Description:

We are seeking an accomplished E-commerce Manager to lead our online sales strategy and drive business growth. This is a unique opportunity to take ownership of the e-commerce function, optimise the customer journey, and implement targeted digital marketing initiatives.

You will be responsible for managing the e-commerce site, leading CRM and lifecycle marketing, executing campaigns, and contributing to community engagement while coordinating seasonal promotions, product rollouts, and content updates.

Responsibilities:

• e-Commerce Calendar Development: Develop and execute the annual e-commerce calendar across seasonal campaigns, markdowns, and sales events
• Brand Strategy Meetings: Coordinate brand strategy meetings and create weekly and daily plans for product drops, emails, and marketing
• Daily Operations: Oversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers aligned to the marketing calendar
• Sales Reporting: Produce daily sales and performance reports with clear insights and next actions
• Cross-Functional Partnerships: Partner across creative, merchandising, and tech for smooth execution

CRM and Lifecycle Marketing:

• CRM Strategy Ownership: Own CRM strategy across acquisition, conversion, retention, and reactivation with clear KPIs for revenue share, LTV, repeat rate, and churn
• Automated Flows: Build and optimise automated flows in Klaviyo or similar, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, win-back, VIP, birthday, and back-in-stock
• Campaign Planning: Lead campaign planning and segmentation with advanced audience logic, RFM cohorts, predictive analytics, and propensity scoring
• Personalisation: Drive personalisation at scale using dynamic content, product recommendations, and conditional logic across email and SMS
• Data Quality: Implement preference centres and zero-party data capture across pop-ups, quizzes, and onsite forms to improve consented data quality
• Safeguard Deliverability: Safeguard deliverability through list hygiene, sunsetting rules, inbox placement monitoring, and warm-up plans
• SMS and Push Programs: Manage SMS and push programs where applicable, including compliance and frequency governance
• Test-and-Learn Roadmaps: Set test-and-learn roadmaps for CRM, including subject lines, send time, cadence, creative, offers, and segmentation experiments
• Customer Dashboards: Build customer dashboards covering cohort performance, LTV, time to second order, average order frequency, and retention curves
• Data Quality Maintenance: Maintain data quality across CRM, Shopify, GA4, and paid platforms with consistent UTM standards and audience syncing
• Compliance: Ensure compliance with the Australian Spam Act 2003, Privacy Act 1988, and GDPR where applicable

Data, Tracking, and CRO:

• Tracking Accuracy: Maintain accurate tracking via GA4 and GTM, including enhanced e-commerce events and server-side tagging where appropriate
• Landing Pages and Experiments: Develop landing pages and onsite experiments to improve CVR and AOV, using A/B testing tools and clear hypotheses
• Insight Translation: Translate insights into briefs for creative, merchandising, and product teams

Paid Media, Growth, and Acquisition:

• Paid Media Strategy: Own strategy and execution across Meta Ads Manager and Google Ads, covering prospecting, retargeting, Shopping and PMAX, Search, and YouTube
• Budget Planning: Plan and pace monthly budgets to scale revenue while meeting ROAS, CAC, CPA, and blended MER targets
• Testing Roadmap: Build a structured testing roadmap across audiences, bidding, placements, and creative with defined success metrics
• Creative Briefing: Lead creative briefing for paid, working with design on assets
• Product Feeds: Manage product feeds and catalogs for Google Merchant Center and Meta with strong data accuracy and policy compliance
• Conversion Rate Optimisation: Improve conversion rates through landing page and funnel optimisation with A/B testing and onsite CRO tools
• Performance Wrap-Ups: Build weekly dashboards and wrap-ups that translate performance into actions
• Incremental Opportunities: Identify incremental opportunities

Requirements:

• E-Commerce Experience: 5+ years in e-commerce or digital marketing with significant CRM ownership
• CRM Platforms: Deep experience with CRM platforms such as Klaviyo including advanced segmentation, flow automation, templates, and reporting
• Retention Metrics: Proven track record improving retention metrics such as repeat rate, LTV, purchase frequency, and churn reduction
• Paid Media: Hands-on paid media experience across Meta and Google including PMAX, Shopping, Search, remarketing, and audience building
• Data Analysis: Strong analytical capability with GA4, data layers, and attribution concepts
• Tracking Standards: Familiarity with tracking, pixels, Conversions API, GTM, and UTM standards
• Shopify Proficiency: Proficiency with Shopify and common apps for forms, loyalty, referrals, and reviews
• Organisational Skills: Excellent organisational skills and the ability to manage multiple deadlines
• Communication: Clear written and verbal communication
• Design Literacy: Design literacy in Canva is a plus
• Social Media Knowledge: Knowledge of social media marketing and community engagement is a plus

How to Apply:

Apply via [link]

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