Omnichannel Marketing Strategist
4 days ago
The marketing landscape is undergoing a significant transformation, driven by the rapid evolution of digital channels and intelligent technologies. At our organisation, we're reimagining how marketing leverages technology to deliver seamless, personalised, and inspiring brand experiences across every touchpoint.
Key Responsibilities- Develop and implement omnichannel strategies that integrate platforms, people, and processes to support campaign delivery, accelerate automation, and embed AI into daily workflows.
- Lead the development and deployment of key marketing platforms, including Adobe Workfront and Digital Asset Management (DAM) systems.
- Empower marketing teams by providing the tools and expertise needed to automate, data-driven, and AI-powered campaign delivery.
- Collaborate with business leaders to shape future marketing strategy and foster strategic partnerships with technology giants.
- A minimum of 10 years of experience in developing and implementing omnichannel marketing strategies across digital and traditional channels.
- A proven track record in fast-paced retail or FMCG environments, with a deep understanding of their unique marketing challenges and customer dynamics.
- Demonstrated ability to lead, coach, and nurture digital marketing teams, coupled with strong experience managing and influencing senior stakeholders in complex, cross-functional settings.
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