
Marketing Leader
1 week ago
Unlock Your Potential as a Marketing Leader
Are you ready to drive innovation and growth in a fast-paced marketing environment? As a Lifecycle Marketing Manager, you will play a crucial role in shaping the future of American Express through innovative Card Member value and engagement strategies.
**Key Responsibilities:**
- Develop and execute integrated signal-based and personalized marketing strategies across various channels and placements
- Partner with Product and Membership Marketing teams to deliver best-in-class programs and drive business results
- Manage projects to develop new capabilities and enhance back-end systems to improve channel performance
- Track campaign effectiveness and optimize campaigns for improved results
- Lead, develop, and manage a team of digital marketing professionals
- Liaise with external creative agencies to ensure high-quality work and timely delivery of creative assets
**Required Skills and Qualifications:**
- Marketing or business tertiary qualifications
- Digital marketing and campaign management experience
- Superior project management skills, including time management and campaign coordination
- Strong analytical, creative, and problem-solving skills
- Excellent communication and stakeholder management skills
- Ability to drive results and innovation in a dynamic environment
**Benefits:**
- Competitive base salaries
- Bonus incentives
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working arrangements
- Generous paid parental leave policies
- Free access to wellness centers and counseling support
- Opportunities for career development and training
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