Digital Growth Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Senior Marketing Strategist

We are seeking a skilled Senior Marketing Strategist to build and drive our lead generation efforts globally. This is an exciting opportunity for an analytical, curiously creative, detail-oriented growth marketer to join our team.

You will be responsible for developing and executing inbound marketing campaigns across key digital channels and paid media platforms. The goal is to drive brand awareness, consideration, and leads in new and existing customer segments. You will also ensure accurate conversion tracking on all assigned campaigns and manage paid media campaigns across all PPC channels.

As a Senior Marketing Strategist, you will collaborate with internal teams to create effective landing pages and optimize user experience. This involves performing competitive analysis using industry tools, and leveraging data and analytics to develop critical insights and continuously optimise campaigns and results.

You will deliver regular campaign reporting and recommendations, develop a deep understanding of our customers to nurture them through our sales funnel, plan and execute SEO programs including keyword research and forecasting for current and new campaigns, and stay up-to-date with the latest Martech developments.

The ideal candidate will have experience in a similar role, preferably within B2B SaaS, and broad hands-on experience in essential parts of Website Builders (i.e. WordPress and/or Hubspot). They will also have expertise in lead generation and performance marketing with measurable results, solid working knowledge and experience using Analytics, Google Tag Manager, Google Search Console and Google Ads, and strong competency in end-to-end B2B campaign management including execution, reporting, and optimization.

What We Offer

We offer career development opportunities, the chance to build and develop the digital marketing function for the business, and the opportunity to be part of a talented, passionate Global Marketing Team. We provide flexible working arrangements and want to work with the best people, no matter their background.

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