Senior Media Strategist and Team Lead

2 weeks ago


Melbourne, Victoria, Australia carsales Full time

Job Overview


As a Senior Manager, Paid Media at carsales, you will be an integral part of the Growth Marketing team. Your primary responsibility will be to build, lead, and drive digital and above-the-line paid media strategies to deliver commercial outcomes.

Key Responsibilities


**Digital Media Strategy**: Lead, execute, and manage best-in-class, high-performing digital media campaigns across various channels and platforms, including Paid Search (SA360), Meta Ads, DV360, and other Programmatic platforms.

**Above-the-Line (ATL) Strategy**: Collaborate with the broader marketing team to strategize, lead, execute, and manage ATL marketing campaigns through various media buying methods and channels, such as OOH, Radio, and TV.

**Relationship Building**: Establish and maintain relationships with key partners, including Google, Meta, Programmatic Platform Partners, Media Networks, and Agencies.

**Innovation and Testing**: Identify innovative media opportunities and implement and test them to drive commercial outcomes.

**Data Analysis and Reporting**: Work closely with the marketing data analytics team to report on performance against targets and uncover growth opportunities and actionable insights aimed at delivering continuous improvement.

Requirements


**Expertise in Paid Media Platforms**: Certification and advanced experience with CM360, DV360, SA360, and Meta ad buying platforms are essential.

**Proven Track Record**: A proven record of delivering end-to-end paid media strategies that have focused on driving direct business impact is required.

**Commercial Acumen**: The ability to overlay commercial acumen and articulate paid media strategies to varying stakeholders with varying knowledge is crucial.

**Leadership Skills**: Experience in managing and growing a paid media team, including digital and ATL SMEs, is necessary.

What We Offer


We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, and a range of flexible working options, including part-time work.

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