Lead Communications Specialist
2 days ago
The Role of a Communications Manager in Shaping Brand Media Strategy
">This role involves leading local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.
Key Responsibilities Include:
">- ">
- Activate global media strategies tailored to priority moments in Australia and New Zealand.">
- Partner with Brand Communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.">
- Serve as the main contact for our media agency, managing all Brand Media-related initiatives.">
- Collaborate with Emerging Markets media teams to provide timely reporting and insights.">
- Contribute to asset creation and content development to amplify media impact.">
- Support DTC media goals, including local area marketing activations.">
The Communications Manager ensures that all media executions align with brand standards and guidelines. This role requires strong experience in media planning, buying, and campaign management, solid project management and cross-functional collaboration skills, and PR and media partnership experience.
">A successful candidate will have a university degree in Business, Marketing, or Communications, and 5–8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.
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