Product Marketing Strategist

22 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $70,000 - $90,000
Product Marketing Strategist

We're seeking a Product Marketing Strategist to drive the success of our products through effective positioning, compelling storytelling, and data-driven marketing campaigns.


Key Responsibilities
  • Develop product positioning and messaging that differentiates us in the market.
  • Craft value propositions and messaging frameworks for target audiences.
  • Ensure consistency in messaging across marketing channels.
  • Plan and execute go-to-market strategies for new product launches.
  • Collaborate with teams to understand and communicate product capabilities effectively.
  • Work with internal teams to ensure alignment on messaging and positioning.
  • Develop engaging marketing content, including landing pages, blog posts, emails, case studies, and product videos.
  • Lead and optimize product marketing campaigns.
  • Conduct research to understand user needs and market trends.
  • Analyze customer insights and feedback to inform marketing strategies.
  • Use data to identify opportunities for improving product adoption and engagement.

Qualifications
  • A degree in marketing, communications, business, or a related field.
  • 2-3 years of experience in product marketing or a similar role.
  • Strong writing and storytelling skills.
  • Experience in executing go-to-market strategies and managing product launches.
  • Analytical mindset with experience in using data to drive decision-making.
  • Familiarity with marketing platforms and tools.

Benefits

This is an opportunity to work with a dynamic team and make a significant impact on our products' success.


Others

We offer a collaborative environment and opportunities for growth and development.

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