Marketing Strategy Executive
4 days ago
About Us
Bayside Group is a leading organization in the industry, committed to delivering exceptional results through innovative strategies and collaborative teamwork.
Salary
$86,000 - $88,000 per annum, plus superannuation benefits.
Key Responsibilities
The successful candidate will play a pivotal role in driving our marketing strategy, collaborating with cross-functional teams to develop and execute comprehensive plans that promote our products and enhance brand awareness. Key responsibilities include:
- Developing and implementing marketing strategies to support product launches, brand positioning, and market expansion efforts.
- Conducting market research and analysis to identify emerging trends, customer preferences, and competitive landscapes.
- Collaborating with the product development team to understand product features, benefits, and target market segments.
- Creating compelling marketing collateral, including sales materials, presentations, and digital content, to effectively communicate product value propositions.
- Managing digital marketing channels, including website content, social media platforms, email campaigns, and online advertising, to drive engagement and generate leads.
- Coordinating with external agencies and vendors to execute marketing initiatives, such as advertising campaigns, events, and promotional activities.
- Monitoring and evaluating marketing performance metrics, including ROI, customer acquisition costs, and campaign effectiveness, to optimize marketing strategies and tactics.
Qualifications and Skills
To be successful in this role, you will require:
- A Bachelor's degree or higher qualification in marketing, business administration, or a related field.
- At least 2 years of full-time experience in marketing, or at least 5 years of relevant experience may substitute for formal qualifications.
- Strong skills in market research, analysis, and strategic planning.
- Excellent communication and project management skills.
- Ability to work collaboratively with cross-functional teams.
What We Offer
We offer a competitive salary package, including superannuation benefits, to attract and retain top talent. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.
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