Senior Paid Media Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeePerformance Full time $90,000 - $120,000

We are seeking a skilled Paid and Performance Marketing Specialist to join our team. As the successful candidate, you will be responsible for developing and executing multi-channel campaigns that drive measurable business outcomes.

About the Role

The ideal candidate will have experience in paid media strategy, campaign optimisation, and analytics. You will work closely with leadership to build and manage paid budget allocation, forecasting spend across channels based on customer acquisition cost, lifetime value, and payback period.

Key Responsibilities:
  • Campaign Strategy & ROI Optimisation: Develop and execute ROI-focused campaigns that drive measurable business outcomes.
  • Optimise full-funnel performance in a long B2B sales cycle, from lead to customer conversion.
  • Build and manage paid budget allocation, forecasting spend across channels based on CAC, LTV, and payback period.
Ad Channel Management:
  • Lead Search Marketing campaigns (Google Ads, Microsoft Ads) with a focus on high-intent B2B keywords and conversion optimisation.
  • Manage Paid Social (LinkedIn for precision targeting, Meta for retargeting/content amplification).
  • Test and learn Programmatic & Display (DSPs) for ABM and retargeting.
Data, Tracking & Automation:
  • Own conversion tracking (Google Tag Manager, HubSpot, CRM integrations).
  • Run A/B and multivariate testing across ads, landing pages, and CTAs.
  • Manage marketing automation workflows in HubSpot, Customer.io, or similar.
Creative & Messaging:
  • Write and contribute to compelling ad copy for CFOs, finance managers, and business owner personas.
  • Translate complex fintech features into simple, benefit-led messaging.
  • Ensure compliance with ASIC, AFCA, and Google Ads requirements for financial services advertising in Australia.

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