Solar Campaigns Manager

4 weeks ago


Melbourne, Victoria, Australia RACV Full time
About the Opportunity

RACV is embarking on a transformative journey to deliver a cleaner energy future for its members and customers. As a key member of the RACV Energy team, you will play a pivotal role in achieving RACV's solar sales and acquisition goals.

Key Responsibilities
  • Develop and drive the delivery of the RACV Solar cross-channel acquisition strategy to achieve commercial and residential solar sales targets.
  • Plan, scope, and lead the execution of sales-driving activity and product launches across multiple channels – digital, ATL, promotions, and events.
  • Monitor website performance and drive opportunities to improve UX & lead conversion.
  • Coordinate the delivery of an integrated communications plan with RACV marketing and media & communications.
  • Partner with the commercial sales team to act as the conduit between commercial customers and RACV's marketing & communication functions.
  • Deliver key insights that support the optimisation of marketing investment phasing and make recommendations to optimise the allocation of the solar marketing budget.
  • Initiate analysis of campaign outcomes and performance versus lead, sales & revenue targets to identify opportunities to optimise activity and sales outcomes.
Requirements
  • Tertiary qualified with a business or marketing degree.
  • Minimum 5+ years solar marketing, campaigns, and sales experience.
  • Deep subject matter expertise in residential and commercial solar.
  • A proven track record of driving growth, developing partnerships, and delivering successful product sales campaign launches.
  • Strong analytical and strategic thinking skills, with the ability to make data-driven decisions and assess trade-offs effectively.
What We Offer
  • A competitive salary.
  • Discounts on selected RACV products.
  • A flexible and informal work environment.
  • Generous discounts on home and car insurance policies and RACV roadside care.
  • Club Membership and great discounts across all RACV resorts.


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