Solar Campaigns Manager

2 weeks ago

Melbourne, Victoria, Australia RACV Full time

About the Opportunity

The Solar Campaign Manager will play a pivotal role in achieving RACV's solar sales and acquisition goals. Reporting to the Senior Manager Home Energy Development and a member of the RACV Energy team, you'll drive the delivery of the RACV Solar product and sales acquisition strategy, digital CX, sponsorship, events and promotions activity.

Working closely with the marketing, digital, analytics, content and residential and commercial sales teams, you'll be instrumental in supporting the solar acquisition strategy. This includes:

  • Input into and drive the delivery of the RACV Solar cross-channel acquisition strategy to achieve commercial and residential solar sales targets.
  • Develop and drive the solar campaign and offer calendar and coordinate execution for go to market activity for residential solar, through the RACV marketing, digital and solar sales teams.
  • Plan, scope, and lead the execution of sales-driving activity and product launches across multiple channels – digital, ATL, promotions and events.
  • Monitor website performance and drive opportunities to improve UX & lead conversion.
  • Plan and support the execution of events, sponsorships, and other local engagement activities.
  • Coordinate the delivery of an integrated communications plan with RACV marketing and media & communications. This includes but is not limited to internal & external comms activities, media production, content and social media activities.
  • Partner with the commercial sales team to act as the conduit between commercial customers and RACV's marketing & communication functions to deliver post-project activities (i.e. media releases, case studies).
  • Deliver key insights that support the optimisation of marketing investment phasing and make recommendations to optimise the allocation of the solar marketing budget in conjunction with the marketing team.
  • Initiate analysis of campaign outcomes and performance versus lead, sales & revenue targets to identify opportunities to optimise activity and sales outcomes.
  • Initiate market and competitor analysis (metro and regional), channel mix, promotions & events/sponsorships.
  • Monitor and analyse campaign and promotions metrics, customer feedback, and market trends to identify areas for improvement and drive data-driven decisions.

What you'll need to be successful

  • Tertiary qualified with a business or marketing degree.
  • Minimum 5+ years solar marketing, campaigns and sales experience.
  • Deep subject matter expertise in residential and commercial solar (desirable).
  • A proven track record of driving growth, developing partnerships and delivering successful product sales campaign launches.
  • Strong understanding of the residential and commercial solar market.
  • Strong track record in the development of sales strategy and implementation of go-to market and promotions plans.
  • Strong analytical and strategic thinking skills, with the ability to make data-driven decisions and assess trade-offs effectively.
  • Attention to detail, action orientated and exceptional time and prioritisation skills.
  • Sound knowledge of business case development, strategic development and budgeting processes, with clear and concise business writing techniques.
  • Strong communication skills, with the ability to adapt style to suit the audience and clearly articulate complex concepts.
  • Sound financial skills and budgeting processes.

Our difference

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.

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