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Asia Ecommerce and Channel Marketing Strategist

3 weeks ago

Sydney, New South Wales, Australia beBeeEcommerce Full time $120,000 - $160,000
Job Description

This role requires a strategic leader who can develop and execute a comprehensive marketing framework for the Asia business group, driving growth and innovation across complex go-to-market models.

Key Responsibilities:
  • Ecommerce Marketing Strategy: Create and implement an ecommerce marketing strategy tailored for the Asia business group.
  • Channel Activation: Develop and execute channel activation programs across Australia and New Zealand.
  • eCommerce Evangelism: Serve as the chief evangelist for ecommerce across the business group and divisions.
  • Content Pipeline Management: Influence and guide the content pipeline to deliver assets to channel partners.
  • Plan Execution: Drive ecommerce plan attainment through conversion tactical plans, product presence, merchandising, and demand generation programs.
  • Program Measurement: Implement and champion processes to measure, benchmark, and track key ecommerce programs.
  • Digital Shelf Optimization: Identify, select, deploy, and maintain digital shelf tools and technologies to optimize online catalogs.
Required Skills and Qualifications
  • Master's Degree: Master's degree in Business Administration or Marketing, or equivalent qualification.
  • Ecommerce Experience: Demonstrated experience in ecommerce marketing strategy and execution.
  • Leadership Skills: Strong leadership skills with ability to build and manage high-performance teams.
  • Analytical Ability: Proven analytical ability and attention to detail.
  • Industry Knowledge: Knowledge of the Asia B2B ecommerce industry, industrial ecommerce, and digital marketing.