Global Demand Generation Specialist

4 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $90,000 - $120,000

This role is all about driving demand generation and prospecting performance across various platforms. The key responsibilities include owning the monthly performance budget, working with agencies to optimize return on investment, and briefing campaign assets.

Key Responsibilities
  • Driving growth through prospecting/demand generation performance and activity across owned and paid platforms
  • Briefing and testing of acquisition-focused campaign assets
  • Maximizing funnel efficiency
  • Developing and implementing strategies for non-paid channels content
  • Collaborating within a multi-functional acquisition squad focused on collective problem-solving
  • Communicating key performance data, insights, and recommendations back to stakeholders
Requirements
  • 3-5 years experience in a global B2B acquisition/ demand generation role
  • Sound understanding of CRM tools/marketing automation platforms - Hubspot preferred
  • Familiarity with Google Analytics & Google Search Console
  • Strong writing and communication skills
  • Proven track record of strategic planning and execution

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