Senior Demand Generation Specialist

3 days ago

Sydney, New South Wales, Australia beBeeDemand Full time $140,000 - $180,000
Key Role:

The Brand Ambassador will spearhead a strategic marketing approach to boost awareness and drive pipeline growth across the entire buyer journey.

This critical position is accountable for developing, executing, and optimizing comprehensive demand generation plans that align with sales priorities and regional goals.

  • Lead the development of data-driven demand generation strategies to accelerate revenue growth in line with North America Marketing strategy
  • Own full-funnel campaign planning from awareness through conversion, aligned to regional objectives and sales plays
  • Collaborate with Sales and RevOps teams to define audience segments, territory priorities, and lead qualification criteria
  • Design integrated campaigns across channels including digital, paid media, ABM, email nurture, and content syndication
Essential Responsibilities:

• Develop and execute comprehensive demand generation strategies to drive pipeline growth and revenue expansion in line with the North America Marketing strategy

• Own full-funnel campaign planning from awareness through conversion, aligned to regional objectives and sales plays

• Partner with Sales and RevOps to define audience segments, territory priorities, and lead qualification criteria

• Design integrated campaigns across channels including digital, paid media, ABM, email nurture, and content syndication

Requirements:

• 5+ years of B2B marketing experience, focusing on demand generation and campaign strategy

• Strong understanding of the ANZ enterprise technology market and buyer behavior

• Proven track record of managing full-funnel programs and driving measurable pipeline impact

• Experience with digital advertising, ABM platforms (e.g., 6sense), and marketing automation tools (e.g., Marketo)

• Strong analytical and project management skills with attention to detail and execution

• Excellent communication skills and experience working cross-functionally in a global marketing environment

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