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Digital Communications Specialist

4 weeks ago

Kwinana Town Centre, Australia City of Kwinana Full time
About the Role

We are seeking a highly skilled and innovative Digital Communications Officer to join our Customer and Communications team at the City of Kwinana. As a key member of our team, you will be responsible for developing and executing digital marketing strategies across multiple channels and platforms to support and deliver the City's overall communications objectives.

Key Responsibilities
  • Develop and implement digital marketing campaigns to engage with our community and promote the City's services and initiatives.
  • Manage and maintain the City's corporate website, social media platforms, and other digital applications to ensure they are up-to-date and effective.
  • Collaborate with the Manager Customer and Communications to develop and implement a comprehensive digital marketing strategy that aligns with the City's overall communications objectives.
  • Provide high-quality customer service and support to internal stakeholders and the community through various digital channels.
  • Stay up-to-date with the latest digital marketing trends and technologies to ensure the City's digital presence remains relevant and effective.
Requirements
  • Tertiary qualification in Marketing, Public Relations, Communications, or a related discipline.
  • Considerable experience in digital marketing and creating effective integrated digital marketing campaigns.
  • Experience managing complex websites through a Content Management System (CMS).
  • Understanding of the fundamentals of web development, including accessibility, user experience, information architecture, and mobile responsiveness.
  • Experience producing email-newsletters using web platforms, such as MailChimp.
  • Experience in copywriting for digital mediums, including writing for web and social media posts.
  • Excellent knowledge of social media platforms and the ability to use social media management software and Google Analytics to collate statistics.
  • Knowledge of internet and social media marketing techniques, including search engine optimisation (SEO), search engine marketing (SEM), and experience using Google Adwords and Facebook Business Manager.
  • Understanding of marketing, advertising, design, and branding techniques and principles.
  • Demonstrated ability to provide high-quality customer service and work in a team environment.
What We Offer

The City of Kwinana offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to diversity and inclusion and encourage applications from diverse backgrounds.

For more information, please contact our Recruitment team on 9236 4618 or 9236 4628.