Marketing Communications Specialist

2 months ago

Melbourne City Centre, Australia Transurban Full time

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.

About the role

As one of the world's largest toll-road operators, Transurban aims to bring people and places closer in a safer, smarter and faster way. We are customer obsessed - whether it's the technology that keeps drivers safe on our roads, our digital channels or our Customer Care team, we focus on creating frictionless experiences that keep people moving.

We’re seeking a Marketing & Communications Specialist to join our marketing team. You will work across a broad range of initiatives that are designed to raise awareness, improve customer engagement and drive our company strategy to make it easier for our customers to do business with us.

As our Marketing & Communications Specialist you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work.

Day-to-day, you will:

- Copywriting and content creation will be at the core of your role. You’ll receive and execute communications briefs from a variety of teams and stakeholders across the business
- Create engaging and on-brand content that will encourage customer action towards our business and communications objectives
- Deliver a range of Marketing and Communications activities including, but not limited to:

- Communications to support projects and initiatives
- Develop data briefs, reporting and targeting strategies
- Proactive customer communications to increase customer engagement.
- Coordinate the development, design, approval, production and distribution of marketing materials with designers
- Provide proactive advice to internal stakeholders on best communications approach to support strategic business priorities and positive customer experiences

This role will suit someone with a curious mind and transferrable skills and experiences, including:

- Exceptional writing, editing and proofreading skills combined with expert language skills. You’re a skilful writer with great attention to detail who’s experienced in creating multi-channel communications and content
- Demonstrated experience within a marketing and/or communications function, preferably within a B2C environment
- Experience developing customer communication strategies, including mapping business processes, understand customer impacts/opportunities, and creating channel plans
- Ability to think critically and strategically with strong planning and organisational skills
- Understanding and experience in analysing data to find actionable insights to develop tactical communications campaigns
- Demonstrated ability to build and maintain relationships with key internal and external stakeholders
- Experience writing content for digital and social media channels
- Experience utilising a marketing automation platform, preferably Salesforce Marketing Cloud, highly valued

With a career at Transurban, you’ll enjoy a range of benefits, including:

- A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year
- 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well
- Learning and development opportunities to support your career interests
- Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more
- Share offers and insurance benefits
- Social activities, community give-back programs and paid volunteer days

We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience - whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.


Job Type:
Fixed Term (Fixed Term)

Closing Date:
30-Oct-2024 0:00

Please note: The closing date reflects the time zone of the Primary Location for this job posting.

Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VIC

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