Digital Marketing Manager

4 weeks ago

South Yarra, Victoria, Australia Schnitz Full time

Unlock Your Potential

Schnitz is on a mission to revolutionize the way we experience food. As a Digital Marketing Manager, you will play a crucial role in driving our brand awareness, driving traffic, and increasing customer engagement.

You will develop and execute digital strategies across various channels, including SEO/SEM, email, social media, and display advertising. Collaborating with cross-functional teams, you'll oversee the creation of compelling content and manage digital campaigns to achieve measurable goals.

Key Responsibilities

  • Develop initiatives to drive a seamless experience across our website, app, delivery partners, and stores.
  • Lead and manage a team of digital marketing professionals internal & external.
  • Develop and execute performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising, and managing agency relationships.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Identify channels for new opportunities, including programmatic advertising, affiliate marketing, and partnerships.
  • Monitor and analyze the performance of marketing campaigns, providing actionable insights and recommendations for optimization.
  • Manage and optimize budgets for performance marketing campaigns to maximize ROI and achieve business objectives and use of relevant theories on attribution modeling.
  • Conduct A/B testing to improve campaign performance and identify the most effective marketing tactics.

Requirements

  • 5 or more years hands-on experience with SEM, paid advertising (Google Ads, Meta Ads)
  • Campaign analytical skills across Google Analytics
  • Competition analysis and campaign troubleshooting abilities
  • A working knowledge of PPC strategies
  • Prior experience managing client relationships and accounts
  • Ability to thrive in a fast-paced environment
  • Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalization (experience with liquid is a bonus)
  • Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • You have solid training and hands-on experience with market-leading martech platforms

About Schnitz

Schnitz is a proud Australian success story, and we're looking for talented people who'll help write the next chapter with us. We're committed to fostering an inclusive and respectful workplace environment, and we encourage applications from Aboriginal and Torres Strait Islander people and other people of colour, people from culturally diverse backgrounds, LGBTQIA+ people, and those with a disability.

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