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Shopping Content Strategist

2 months ago

Sydney, New South Wales, Australia Are Media Full time
About the Role

The Shopping Editor is a key leadership position responsible for driving the shopping content strategy across all digital brands and verticals at Are Media.

This role reports into the Head of Shopping and works closely with the Head of Affiliate to execute the digital content shopping strategies across all brands, identifying opportunities to diversify revenue and collaborating with stakeholders and internal partners to develop projects that improve efficiencies and grow audiences.

Key Responsibilities
  • Develop, deliver, and report on brand-specific monthly shopping content plans in collaboration with the Head of SEO and Head of Affiliate.
  • Share editorial, audience, and affiliate knowledge with the business as needed and lead by example as the head of the Shopping Content Team.
  • Edit work by Shopping Content team members across the sites, as required, to ensure quality and brand values are upheld, providing feedback and support where needed.
  • Liaise with stakeholders to ensure seamless workflow and implementation of the monthly shopping plans and seasonal/calendar-based initiatives between the Head of Affiliate, SEO CoE, DSI, as well as the Shopping Content and Digital Editorial Content teams.
  • Manage the workflow around updating and republishing of top-performing Shopping content, ensuring it adheres to best-practice for SEO and affiliate conversion.
  • Help identify and implement emerging or currently untapped content solutions for Digital Shopping Content to help grow Are Media's affiliate capabilities.
  • Cultivate a strong data-based understanding of Are's digital brands' audiences and the revenue capabilities and opportunities across all verticals, sharing insights in a monthly report to relevant stakeholders.
Requirements
  • Minimum 4 years' experience creating content in a digital environment.
  • Experience with content management systems, affiliate network platforms, and analytic tools.
  • Preferred experience with WordPress, Conductor, and Power BI.
  • Strong understanding and experience in optimising digital content for affiliate and shopping revenue.
  • Strong content ideation, strategy, and output skills.
  • Strong understanding of SEO content.
  • Strong leadership and mentoring skills, with previous management experience.
  • Financial and commercial acumen; knowledge of affiliate revenue drivers for websites, social platforms, and digital sales processes.
  • Stakeholder management.
About Are Media

Are Media is committed to a diverse, respectful, collaborative, and inclusive workplace. We know and value the success this brings for everyone and welcome and encourage applications from diverse backgrounds.

Please apply now and send your CV via the link.