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Digital Content Optimisation Expert
2 weeks ago
This role exists to develop and deliver off-platform search strategies by optimising news articles, videos, evergreen content and the site for organic search and generative search platforms.
The ideal candidate will play a crucial role in crafting the audience strategy and supporting newsrooms to meet audience growth and engagement targets across the organisation.
As our Digital Content Optimisation Expert, you will work closely with the Head of SEO & Emerging Platforms to define the audience strategy and guide the editorial team to optimise breaking news articles, videos and in-depth features.
Collaborative and a clear communicator, you will work closely with stakeholders to ensure SEO best practices are met, using data-led insights to inform strategic decisions.
About the Role:- Produce and optimise news content for search engines and AI search
- Develop and deliver SEO strategies designed to grow highly engaged audiences
- Conduct keyword research and competitor analysis to provide content recommendations
- Work closely with editorial and product teams to ensure articles, videos and other content are optimised for relevant search and off-platform channels
- Report on the effectiveness of SEO content and use data-backed insights to assist in planning for future tentpole news, seasonal events and emerging trends
- Monitor traffic and KPIs on a daily, weekly and monthly cadence, delivering actionable insights to teams
- Train journalists, producers and editors in SEO best practices
- Stay on top of SEO industry trends, including AI, and proactively prepare for algorithm changes
- You have a track record of writing SEO content and delivering search strategies designed to grow organic audiences
- You are experienced with using SEO tools and are excited to learn more about generative search and emerging platforms
- You have a genuine interest in current affairs and trending topics
- You have experience in optimising different types of content for SEO, including news articles, video content and static web pages
- Previous experience in digital newsrooms is desirable
We are a leading media group, passionate about informing, advocating and inspiring Australians through world-class journalism and marketing services.
We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
We value collaboration, innovation and excellence, and we're committed to making a positive impact on our community.
