Marketing and Loyalty Program Coordinator

3 days ago

North Melbourne, Victoria, Australia Country Road Group Full time
About the Role

We are seeking a highly motivated and experienced Marketing and Loyalty Program Coordinator to join our team at the Country Road Group. As a key member of our Digital team, you will play a crucial role in supporting the creation, prioritization, and delivery of CRM strategies and end-to-end plans with a focus on member reactivation of lapsed/churned customers.

Key Responsibilities
  • Develop and Execute Loyalty Program Strategies: Support the creation and execution of best-in-class loyalty program strategies and campaigns to drive direct and measurable impact to member growth and retention.
  • Drive CRM and Loyalty Tactics: Execute end-to-end plans that utilize CRM and loyalty tactics to drive member growth and retention.
  • Contribute to Loyalty Marketing Campaigns: Contribute to the development, execution, and analysis of loyalty marketing campaigns, including promotional activity, program benefits, and customer journeys, across all channels.
  • Optimize Loyalty Marketing Campaigns: Drive the testing and optimization of loyalty marketing campaigns to deliver on key performance metrics.
  • Utilize Customer Data and Insights: Utilize customer data and insights to develop a highly targeted and personalized experience for members across all touchpoints.
  • Analyze Loyalty Program Performance: Analyze loyalty program performance and key metrics to make data-driven recommendations back to the business and support the Loyalty Manager with the development of strategies/plans to continue to optimize overall performance.
  • Collaborate with Stakeholders: Report back to and collaborate with brands on progress and reporting of experiments and initiatives. Gather feedback and incorporate into plans.
  • Maintain Stakeholder Relationships: Maintain and nurture relationships with key stakeholders within the Country Road Group.
Requirements
  • CRM and Loyalty Experience: Experience in CRM and loyalty management within a large customer-centric business, preferably retail.
  • Technical Capability: Experience in the technical capability of and managing campaigns through Salesforce CRM and Marketing Cloud.
  • CRM and Loyalty Strategy: Experience in contributing to CRM and loyalty strategy.
  • Data Analysis: Ability to interpret and analyze large, complex data to identify trends and drivers of customer behavior.
  • Industry Knowledge: Up-to-date knowledge of local and international CRM and loyalty program trends.
  • Campaign Planning and Execution: Recent success in planning, developing, and executing BTL campaigns, including email, direct mail, and social media.
  • Presentation and Communication: Confidence and experience in presenting at C-level forums with complex information, and gaining approvals is preferable.
  • Agency and Third-Party Experience: Proven experience working with external agencies and third parties.
  • Database and Event-Based Marketing: A deep understanding of, and experience in, database and event or trigger-based marketing is preferable.
About Us

The Country Road Group is one of Australasia's largest Lifestyle Brand Houses, comprising iconic brands such as Country Road, POLITIX, Trenery, Witchery, and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible, and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realize their full potential.

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