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Strategic Marketing Leader

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Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $210,000

We are seeking an accomplished marketing leader with a broad B2B and B2C background to drive our marketing initiatives in the ANZ region.

This pivotal role will be responsible for driving growth, ensuring alignment between Provider and Consumer marketing efforts, and building on internal reputation as a pioneer in consumer-centric marketing.

Success in this role requires exceptional leadership skills, proven excellence in partnering with commercial teams to drive enterprise value. Influencing skills will be a critical enabler for the successful candidate, managing many and varied relationships with key stakeholders including regional and global teams such as Communications, Creative and Digital, Product and Revenue.

To succeed in this role, you will be a consumer-first, passionate and inspirational leader who can compel your team and those around you to take action in pursuit of delivering better sleep to more people.

Key Responsibilities:

  • Partner with revenue, product and marketing colleagues to lead and shape impactful consumer marketing efforts, setting a new standard for reaching and converting consumers across the entire funnel.
  • Own, lead, craft, and execute the ANZ health consumer marketing strategy in accordance with commercial objectives, clearly linking budget and resource deployment to business impact.
  • Design and execute comprehensive multi-channel consumer marketing campaigns for the ANZ market, setting clear channel KPIs and building our knowledge database for future marketing initiatives.
  • Evaluate marketing effectiveness and report at regular intervals on performance and learnings.

Requirements:

  • A minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful omnichannel marketing strategies with demonstrated real-world impact.
  • Experience leading a small team.
  • Strong business acumen and analytical skills to assess market opportunities and ROI.
  • Excellent communication and interpersonal skills.