Strategic Marketing Leader

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $140,000 - $170,000
Job Opportunity:
A Strategic Marketing Director position is available to lead integrated digital campaigns, drive measurable growth, and strengthen commercial relationships across new and existing accounts.

About the Role:
We are seeking a highly experienced Marketing Director to build partnerships with key industry players, align cross-functional teams, and accelerate performance across digital channels. The ideal candidate will champion our mission to empower learners and support education providers through a transparent, student-first platform.

Digital & Performance Marketing
  1. Develop mid to long term strategies to deliver on direct response marketing.
  2. Lead the strategy and execution of direct response marketing across eDMs, lead generation, programmatic display, paid social, video, native, and mobile channels.
  3. Build and deliver high-performing, cost-efficient campaigns focused on scalable ROI and continuous optimisation.
  4. Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks.

The successful candidate will own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots. They will also manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance.


Strategic Partnerships and Business Development
  • Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes.
  • Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions.
  • Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight.

The Marketing Director will present quarterly and annual forecasts to the Commercial Director, incorporating deep commercial planning and strategic account growth. They will build strong, productive relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities.


Qualifications and Skills
  • Tertiary qualification in Marketing, Business, Communications, or related fields.
  • Confident using marketing platforms (e.g. Google Analytics, Ad Manager CRM tools, dashboards) to drive decisions.
  • Skilled in marketing briefing, quality assurance, and performance optimisation.
  • Able to connect data and insights directly to creative, targeting, and messaging strategies.
  • Strong presentation and communication skills.

Experience and Requirements
  • 7+ years of experience in digital marketing and performance-led strategy, with senior-level experience in cross-functional leadership.
  • Proven ability to develop high-impact campaigns across a wide range of digital channels and platforms.
  • Commercially savvy with experience in building new business pipelines, developing partnerships, and presenting strategic growth plans.

The successful candidate will have passion for experimentation, data-led decision-making, and staying ahead of industry trends especially in media partnerships and platform innovation.


Benefits and Rewards:
We offer a range of benefits and rewards, including flexible working arrangements, access to health and wellbeing programs, and dedicated learning and development opportunities.

About Us:
We are a global EdTech leader that collaborates with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on.

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