Healthcare Market Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeSegmentMarketingManager Full time $102,695 - $145,489

Joining SC Johnson Professional makes you part of a family company with a deep history in the professional market as a leading manufacturer of skin care, cleaning and hygiene products and smart technologies.

We are a team of over 1,000 employees across five continents providing solutions to healthcare, industrial and institutional markets across the world.

This role is graded and referred to as Associate Manager, Product Marketing internally and within the company.

Job Description:

As Segment Marketing Manager, you will be responsible for all marketing activities related to our Healthcare market sectors (Public & Private Hospitals, Aged Care and various Healthcare Facilities) with key focus on:

  • Driving End User Awareness and Education
  • Development, Planning, Execution and full ownership of the marketing programs
  • End to End Product Portfolio Management
  • Investigation and Reporting on End User Insights & engagement through research, infield activity and digital projects
Key Responsibilities:
  • Create and execute annual marketing plans
  • Develop, manage and be accountable for the marketing budget
  • Conduct Proactive end user market research to gather insights to market dynamics and identify incremental opportunities
  • Product Optimisation through regular product analysis and review of market trends
  • Organise and execute key sales and marketing programs (promotions, advertising, PR, communications) in conjunction with the sales managers
  • Develop and manage all marketing integrated programs including digital and print advertising, lead generation, tradeshow, promotion management and sales support related to the specific market segment and products
  • Develop and publish editorials / case studies and advertising material for the assigned category
  • Development and delivery of distributor / end-user product training sessions
  • Provide regular in field support including distributor / end-user presentations, trade shows and conferences
  • Monitor and report on topical industry information and competitor intelligence
Required Skills / Experience / Competencies:
  • Minimum 5 years prior experience in B2B marketing within the Healthcare/Aged Care or Pharma segments
  • Demonstrated experience developing and executing marketing plans and managing budgets
  • Demonstrated experience in Digital Marketing communications
  • Demonstrated experience and execution with SEO and Social Media
  • Infield customer-facing experience, launching, promoting and training on product offering
  • Organised self-starter willing to take the initiative to get things done and work with all levels of internal and external stakeholders
  • Strong analytical and negotiation skills
  • Proficient computer skills (Word, Excel, PowerPoint)
Benefits:
  • A safe, inclusive and respectful environment for all employees
  • A competitive base salary
  • Beautiful facilities located on privately owned acreage Lane Cove, NSW
  • Full kitchen facilities, onsite gym, tennis courts and loads of free parking
  • Discounted products
  • A family-owned company with a family feel
  • A commitment to sustainability and environmental protection measures

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