Vaccine Brand Strategist

20 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000
Job Summary

We are seeking a skilled Brand Manager to lead the development and execution of strategic brand plans for our vaccines portfolio.

The successful candidate will be responsible for maximising market potential and revenue growth, driving brand positioning and messaging, and collaborating with cross-functional teams to deliver integrated brand strategies.

About the Role
  • Lead the development and execution of strategic brand plans to maximise market potential and revenue growth
  • Drive brand positioning and messaging aligned with our global vision and local market dynamics
  • Work closely with the vaccines team and National Immunisation Manager to support vaccine uptake and identify new opportunities
  • Collaborate cross-functionally with sales, medical, market access, and digital teams to deliver integrated brand strategies
  • Monitor market trends, competitive landscape, and public health policies to inform strategic decisions
  • Support the relaunch of our flagship vaccine, ensuring effective launch planning and execution
Requirements
  • Bachelor's degree in Biological or Medical Sciences, or equivalent experience
  • Proven experience managing innovative vaccine or pharmaceutical brands
  • Strong strategic thinking and operational planning skills, with the ability to lead complex projects
  • Demonstrated ability to develop and communicate brand strategies based on integrated cross-functional insights
  • Solid financial acumen to manage brand budgets and forecast performance
  • Excellent analytical skills to synthesise market, customer, and competitive data
  • Experience working with government health programs, public health initiatives, and private market stakeholders
  • Strong leadership and influencing skills to engage internal teams and external partners
  • Business acumen, resilience, and a proactive, entrepreneurial mindset
  • Ability to work collaboratively across diverse teams and within compliance frameworks

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